Here you can find a non-exhaustive collection of projects I've worked throughout the years for several industries, describing the challenge the client had, and how data science and artificial intelligence techniques help us solve them.
Unraveling Consumer Engagement with Graph Analysis
Leveraging graph technology to decipher user engagement patterns within a multi-functional super app.
Utilizing Association Rules and Apriori Analysis to Uncover Customer Behavior During a Promotional Event
An in-depth analysis using Association Rules and Apriori algorithm to understand customers' store usage patterns during a shopping mall promotional campaign.
Leveraging Recency, Frequency, and Monetary (RFM) value analyses to segment customers, enabling the delivery of targeted marketing communications for each distinct group.